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Facebook Custom Audiences

RunSignup offers several reports that make the process of creating a Facebook Custom audience from your participant lists a snap. In total, three reports have been made available for easy download: All Participants, Current Participants, and Non-Registered Previous Participants. These reports contain all the information RunSignup has available that Facebook can use to create a Custom Audience, and have been pre-formatted for easy importing into Facebook.

 

 

How to Create a Custom Audience

To create a custom audience, download the list from your RunSignUp race dashboard under Promotion -> Facebook Custom Audiences, and select the report you wish to download. In this example, we will be using the Current Participants report.

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For more details on how to leverage all of the options, check out our RunSignUp & Facebook Custom Audiences blog post!

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